Pre-conference afternoon workshop - 16th March 2008

Mobile financial services in a box:

How to think, design, build, launch and run a mobile financial service in 12 weeks

Led by: Jean Diop, Vice President, Capgemini TME Consulting

Objectives:

• To obtain a comprehensive view of mobile finance services (MFS) market trends & realities
• To understand the stages & challenges from idea to successful mobile finance services product in used by consumers
• To consider the elements of the benefits financial case and secure their realization through the mobile finance services ecosystem
• To side-step technology and focus on user experience and value drivers for accelerated time-to-market

Agenda:

13:00 Registration

• The context of Mobile Financial Services: is there a market opportunity? How valuable is it? How does the ecosystem look? Who are the players?
• MFS_in_a-Box: how to launch a true (i.e. non-SMS based) MFS product in 10-15 weeks

14:15 Refreshment/networking
14:45 Applying MFS_in_a_Box: findings from the field

• MFS customer experience: focus on the end-user to stimulate acceptance, not on technologies!
• MFS value drivers: how to secure the realisation of the business case? What does a successful business model look like?
• Case studies: lessons learned and future roadmap

15:30 Workshop close

Workshop Leaders:

The workshop will be led by J. Diop and his team.

Jean A. K. Diop is a Vice President in Capgemini’s C4-Benelux: the Strategic & Business Consulting practice of the Telecom Media & Entertainment practice group based in Utrecht (The Netherlands). He leads the Mobile Financial Services strategic & business consulting group for C4 Global. With more than 18 years of executive & consulting experiences, Jean is specialized in telecommunications strategy development & realization, financial business planning, technology network/products operations excellence, and executive board advising. Using Capgemini Telecom-in-a-Box methodology, he has coached & managed the launch of several operators & ISPs worldwide. He led from the start the creation, launch & expansion of RaboMobiel, the 1st European triple AAA Bank to enter & successfully dominate the Mobile Financial Services areas in Europe.

Prior to joining Capgemini, Mr. Diop worked internationally and in The Netherlands at Booz Allen Hamilton, PricewaterhouseCoopers Management Consultants Services and Lucent Network Systems Technologies. He is a frequent speaker at seminars/conferences on a number of telecommunications related issues, including mobile banking & payments, marketing IP-based broadband data services, strategies for wireless multimedia solutions, technologies of the New Economy, impacts of WTO telecom agreements, telecom project financing, and telecom market trends and technological developments. He also teaches core consulting skills (especially business case & collaborative consulting) at Capgemini University, and is an MBA business school lecturer & faculty member for strategy, marketing & finance.

Post Conference Workshop 19th March 2009, Brussels

M-Commerce as a revenue-enhancing retail strategy:

A review of digital points of sale and the investments which make commercial and consumer sense

Led by: Francesco Iarlori, International Business Developer - ICT Advisor - Independent Journalist, TheBestAdvise.com project

Agenda:

9.30 Registration

• Establishing the retail gain: what is the cost-benefit analysis for ‘another investment’ for retailers?
• Real costs, real benefits and case study examples for SME and the retail giants

11.00 Refreshments

• Different methods – new retail infrastructure and training or software applications only?
• looking at the long term and medium term gains

13.00Lunch with intimate Q and A sessions and detail swapping!

• How should a retailer educate its staff and consumers to ensure a seamless and beneficial system and not a PR nightmare?
• Looking at marketing campaigns which win over the most tech-phobic consumer

15.00 Refreshments

• Case Study: learning points from a retail partner TBC

16.30 Wrap up and points to remember

Workshop Leaders:

Francesco Iarlori, International Business Developer - ICT Advisor - Independent Journalist, TheBestAdvise.com project

Francesco Iarlori has been active in the mobile industry since the mid 90s and has been an active management consultant liaising with multinational companies since this time. Past work includes the Iridium project in Arizona for Sun Microsystems and the WISHES project in Europe, which supported the first mobile payments systems in North and Southern Europe (involving Nokia, TeliaSonera, and Gemalto).

Francesco joined Omnitel in 1999 (now Vodafone Italy) where he participated in the Omnitel 2000 project (for Vodafone live!), subsequently moving to set up the Vodafone Business division. Francesco Joined TTYL (the Telenor mobile branch) in 2001 and was instrumental in implementing the first cross messaging solution over a mobile across Europe. Within Siemens he participated to defining and selling global solutions for media & content download, RFID-SMS parking systems and UMTS wireless camera systems. Since spring 2007 he has worked within the Value Partners Group working in the mobile commerce and mobile advertising arena developing new business models and aiding technological adoption such as NFC and QR codes within the retail and brand sectors. Franceso holds a degree in computer science from Pisa University (Italy) and is an active columnist in industry magazines and blogs, as well as covering advisory roles within UN and EC projects.