NFC Focus
Day Three: NFC Focus 14th March 2008
Registration and Coffee
8.30
Chairman’s Speech / Industry Overview
9.00
- Insight into interesting contactless developments since 2007
- Dr. Patrick Van Eecke, Lecturer, Contactless Payments, LSE; Head of Internet law group, DLA Piper Belgium
NFC Global Overview
KEY NOTE
What is the NFC Forum’s Vision of an NFC Future?
9.10
- The capabilities of Near Field Communication (NFC) technology and its potential to transform our everyday lives
- Transforming standalone wireless networking resources into truly interoperable communications media for making payments, and making money
- Knowing the business model and organisational demands the NFC Forum see as imperative to attract investment and deliver a truly profitable NFC service
- Philippe Martineau, EVP NFC, INSIDE Contactless, Principal Member, NFC Forum France
OPERATOR
South Korea - M-Payments and NFC Landscape
9.35
- Current Experiences and Forecasts - how to roll out the service, expand offerings with NFC and increase uptake
- Learning from South Korean consumer habits and adapting to new markets Korea
- Junwon Choi, Senior Manger, GTP Team, Tech.Strategy Office, SK Telecom, South
Optimising Mobile Proximity Payment Services Across Europe: Visa PayWave
10.00
- Determining the role of the Visa Mobile platform within the European m-payments landscape - results from Visa payWave projects in the region and beyond
- Establishing retailer benefits in rapid cash turn over environments - quick to market, considered P.O.S deployment
- What is the role of Visa in the mobile payment ecosystem? Implementation considerations with banks, retailers and operator players
- Overview of service and forecast in European region
- Sandra Alzetta, Senior Vice President, Visa Europe, UK
Locating Players in the NFC Eco-System
OPERATOR
UK Phone Wallet Functionality - Timescales, Service Optimisation, and Customer Experience Across Players
10.25
- Creating cohesive services - electronic ticketing, smart posters and LBS; what has the biggest UK trial to date determined integral to customer experience and commercially viability?
- Sustainable NFC Ecosystems - which multi-player model will prove enduring and allow steady roll out and tangible up-take?
- What effect will NFC functionality have on Operators? - churn, customer loyalty, and securing applications, and monetising operator involvement
- Mike Short, Vice President Research & Development, O2
Networking Refreshments
10.50
RETAILER
Debit Payment with your Mobile Phone at C1000 Supermarket
11.20
- Analysis of current retail applications: debit payment and money transfer from the returnable empty bottle intake machine to your phone
- Working with the banks: transferring money from your phone to your Rabobank account
- New results on customer satisfaction
- Rover van Mierlo, Director Central Logistics and R&D, Schuitema NV / C1000 supermarkets, Netherlands
BANK
Why NFC, NFC, NFC Has to be the Prime Focus for Banking Investment Strategies - BANK CASE STUDY: NFC Long Term Strategy
11.45
- Successfully working business partnerships
- Focusing on the eco-system - the key driver for success
- NFC as part of cash management value offering
- The role of NFC in business and payment strategies
- Step changes to implementation locally and beyond
- Mette Grimm Munck, Business Innovation Manager, Emerging Payment Technologies, Danske Bank Denamrk
PANEL DISCUSSION
Moving Beyond Personal Banking and Paying Bills - What are the Most Innovative Uses of M-Payments, NFC interaction and Customer Intelligence Management?
12.10
- Which are the most interesting applications of m-payments on mobile platforms?
- Enhancing targeted marketing
- Location Based Services
- Public Sector Use
- Making the most of two-way communications options
- Enabling different services at point of sale
- Government, Healthcare and Policing Considerations
- Dr. Key Pousttchi, Head of Mobile Commerce Working Group, University of Augsburg, Germany
- Simon Batchelor, CEO, GAMOS, UK
- Mette Grimm Munck, Business Innovation Manager, Emerging Payment Technologies, Danske Bank, Denmark
- Marc Lewis, CEO, The Light Agency, UK
Retail Applications of NFC - Current Deployments and Future Considerations for Players
The NFC Retail experience - A Critical View from Industry and Consumer Perspectives
12.50
- NFC impact on retail by sector - telcos, banking, transport and retail
- The new territory - applying experience from direct marketing, data mining, CRM, and business generation to new ways of approaching the consumer
- One to one direct relationship marketing
- From traditional loyalty cards and vouchers to NFC driven marketing
- Olaf Acker, Principal, Booz Allen Hamilton Germany
Networking Lunch
13.15
NFC: Enabling commerce for the mobile handset
14.15
- Positioning the payment product to maximise the consumer proposition
- Building the business case
- Enabling and standardising the infrastructure
- Challenges and opportunities
- Paul Smith, Product Leader, Centre of Excellence for Mobile, MasterCard Worldwide UK
OPERATOR
What Benefits Can Retailers Expect from an NFC Strategy and the New Relationships with Market Players it Demands?
14.40
- Experience of NFC deployment - partnership strategies, costs, obstacles and results so far!
- What are the lessons learnt from RFID and how will NFC be better from start to finish?
- Assessing the benefits of NFC for the retailer
- Increasing sales with a fast track system of payment
- Meeting customer expectation and enhancing customer loyalty
- Managing instantaneous, timely and personalised marketing promotions based on better knowledge of users
- Customer feedback of experience
- Evert Buitenwerf, Business Development Consumer Market, KPN, Netherlands
Technological Provision of Service - Security, Chip Space and Device Considerations
Contactless and NFC Payment Security
15.05
- Newspaper headlines and real problems
- Security characteristics of the interface and environment
- Risk analysis for payment systems
- Some thoughts, experiences and recommendations
- David Birch, CEO, Consult Hyperion UK
Networking Refreshments
15.30
What do the Different Chip Applications Offer Various Players?
15.50
- Identifying the various SIM card applications - Public key infrastructure application; applications on Separate chips; dual chip phones
- Providing customer choices (bank, operators, handsets) to drive uptake of service
- Who gains strategic advantage from each chip application option?
- Andreas Muehlberger, Manager Software Innovation, NXP Semiconductors Austria
PANEL DISCUSSION
Which is the Best Technical Enabler to M-Payments?
16.10
- Will investors be patient for NFC long term ROI?
- Which technology will dominate in the short term? - SMS, Java Apps, Wap Billing?
- Providing the consumer with a real wallet with multiple payment options and streamlined user interface
- Hybrid technological solutions until NFC phones have reached critical mass
- Mohan Kumar, Corporate VP Mobile Device Software, Motorola, USA
- Pietro Mastrototaro, Head of Sim Cards, Poste Mobile, Italy
- Andreas Muehlberger, Manager Software Innovation, NXP Semiconductors, Austria
- Primoz Istenic, Product Manager, Monita, Mobitel, Slovenia
- Kurt Schmid, CEO, Nexperts, Austria
End of Conference
17.00
