17th-18th March, 2009, Brussels

Agenda

Mobile Financial and Commerce Services 2009

Day One: 17th March 2009

Registration and refreshments

08.30

Introductory speech and speed networking: meet your fellow attendees and swap business cards in a relaxed and informal setting

09.00

Chairman’s speech / industry overview

09.05
  • Dave Birch, CEO, Consult Hyperion, UK

Business Strategies for each sector: telecoms, finance, and retail

Defining the service: different methods and commercial business propositions to realise m-payments and commerce

09.15
  • Common factors and USP’s to each payments offering: mobile banking, mobile transfer, contactless payments, e and m commerce
  • How do these various elements sit holistically under ‘m-payments’ and what are the opportunities for co-existing and enhancing the service as a whole?
  • Assessing various revenue sharing models in existence
  • Determining the market barriers and opportunities that will roll-out the proposition to [which] mass markets.
  • Shailendra Pandey, Senior Research Analyst, Informa Telecoms and Media

Assessing the gap in credit services [in the current economic climate] and how it can be filled by mobile payment and remittance offerings

09.45
  • What does the limitation in credit services by traditional banks mean for operators and their subscribers?
    • P-to-p credit value systems: establishing different propositions in growth and mature markets
    • Determining the key regions where the pre-paid sector attributes to success of service: CEE, EMEA and new growth markets
    • SMS as the king revenue-generator: how sustainable are high volume/low margin SMS-based services in maintaining operator ARPU?
  • Ashish Desai, Head, Mobile Payments Solutions, Bharti Telesoft, India

Why are operator-led proposals for m-payments becoming the primary strategy for successful service delivery in mobile finance and commerce? Are they?

10.15
  • Establishing the key motivating drivers for operator leadership in the payments eco-system:
    • Established subscriber ownership and relationship
    • Financial capability, research, and first-to-move
    • Interest in buffering declining ARPU through new services
    • But what is the value-add of the MNO to the rest of the eco-system? Bringing in the lone giants - banks, retailers, and the MNO offering
  • Establishing the operator role as multi-million subscriber base hubs joining a global mobile money transfer service internationally
  • How can other players add value to the service in this operator-centric model?
  • Ensuring the simplicity of service is utmost
  • Christian Séré-Annichini, Head of New Business Development, SFR

ow can the banking sector best meet the needs of its own customers through mobile services? Focusing on the goal

10.45
  • Should the bank co-operate with retailers and operators to realise a new financial channel? Doesn’t the bank own the knowledge and the ‘right to bank’ and hence the mobile banking service?
    • De-regulation prospects and new financial institutions which are changing the market
    • Operator customer base as an un-challengeable USP and precious commodity
    • Have banks proved the limits to their self-sustainability: is it time to be more outward looking?
    • Understanding end-user needs: instant banking on the move, java apps which simplify mobile services, and co-ordination between different services seamlessly: results from bank customer trials
    • Where does the common point of benefit reside between the sectors?
  • Mette Grimm Munck, Business Innovation Manager, Emerging Payment technologies, Danske Bank, Denmark

Refreshments and networking/exhibiton break

11.15

Converging Worlds: Retail, Payments, and the Mobile Space
Carrefour as retailer, MVNO and m-commerce player: costs and savings explored

11.45
  • How can the cost of m-commerce infrastructure and training for large retail networks be balanced against the gain of faster transaction times, tighter consumer relationships, and direct marketing? What are the tangible costs and savings for this advanced payments innovation?
  • How can mobile/commerce convergence in the form of MVNOs be best utilised to extend reach and benefits of m-finance and m-commerce globally?
  • What is the optimum framework for a retailer to test, design, roll-out and gain from an m-commerce platform?
    • Assessing different technical solutions - software/hardware/trusted service managers
    • A CEO’s thoughts - what works, what doesn’t?
  • Sebastien Mesnil, CEO, Carrefour Mobile, France David Meyer, CEO, Experian, France

PANEL DISCUSSION: How can different players protecting themselves from marginalisation as the mobile finance and commerce market develops?

12.15
  • Is consortium the model best fit for all? Does co-operation really work or does the consumer bear the cost of late services and mis-management?
  • Does the Sim-based model of NFC payments ensure that operators will ‘own the customer’; how will this affect other players who operate in mobile financial and commerce services - what can they offer into the bargain?
  • Are traditional retail and banking sectors innovating to survive? Which regions are show-casing benchmark services which the whole eco-system should look to?
  • MODERATOR: Dave Birch, CEO, Consult Hyperion, UK
  • Delwar Hossain Azad, Director & Head, Financial Services, Grameenphone Ltd. Dhaka, Bangladesh
  • Gareth Lodge, Research Director, Payments, Tower Group
  • Hadi Nahari, Principal Security Architect, eBay, Inc. U.S.A
  • Mette Grimm Munck, Business Innovation Manager, Emerging Payment technologies, Danske Bank, Denmark

Lunch Break

13.00

Post-lunch industry brain-storm: chance to meet your industry peers!

14.00
  • Find your allocated table and meet with other mobile finance and commerce executives to discuss the most pressing questions of the industry for thirty minutes, before reporting your solutions back to the chairman. The best payments, banking and retail innovation presentations will (at the discretion of the chairman) receive a prize at the mobile finance and commerce awards ceremony at the end of the day!

Technical platforms for M-Finance and Commerce: SMS, NFC payment-switches and handset considerations

FEATURE INTERVIEW WITH INDUSTRY EXPERT
NFC as the killer app: The Guardian interview Claire Maslen, Head of NFC, o2, UK

14.45
  • Addressing the implications of NFC for the retail, banking, and mobile operator sectors and their core consumers
  • Richard Wray, Communications, Editor, Guardian, UK
  • Claire Maslen, Head of NFC, o2, UK

PANEL DISCUSSION: To what extent are handsets the turn-key for m-finance and commerce acceptance?

15.00
  • When will handset range expand? 700 million NFC-enabled handsets in 5 years time - is it really going to happen?
  • Consumer acceptance is there: why is the market waiting on the device manufacturers to deliver in certain markets? Cost, business models, and taking the investment plunge.
  • How will interoperability and handset security be realised? Standardisation and individual sector endeavour as competing strategies.
  • Assessing the role of handset distributors in enlisting customers to payments services and ensuring ‘know your customer (KYC) compliance.
  • What is the expected impact of Nokia’s Android in the payments space?
  • Gavin Byrne, Senior handset analyst, Informa Telecoms and Media
  • Victor Koss, Vice President, Financial Services, Booz & Company, London
  • Jan Van Wijnendaele, Business Development Manager, Belgacom Group - Enterprise Business Unit, Netherlands
  • David Meyer, CEO, Experian, France

Refreshments and networking break

15.45

Guaranteeing Security and Compliance

Mobile Cloud? A Security Model For Mobile Payment

16.15
  • What are the business problems that could be solved easier with this model?
  • The mobile payment quintessential issue: establishing the end-to-end trust.
  • Are there parallels to draw between mobile infrastructure and a distributed computing environment?
  • Why cloud computing security is similar to that of mobile infrastructure, and how it could help mobile payment.
  • A loosely-coupled, holistic security model. Actors: user, application, stack, operator, and service provider.
  • Hadi Nahari, Principal Security Architect, eBay, Inc. U.S.A

Moving towards a de-regulated payments landscape for better consumer opportunity

16.45
  • Outlining the Payment Services Directive (UK law, 1 November 2009): what impact will the directive have on different market sectors within mobile financial services, and in which regions?
    • capital services required
    • cover and enablement received
    • immediate transaction/charged debit accounts
      • waived institutions
      • is total liquidity of assets a necessary demand on e-payments providers?
  • How will the payment directive pave the way for a more de-regulated e-payments landscape? Hopes for increasing consumer opportunity through innovative payments services.
  • Mediating regional suspicion of e-payments; determining the actual risk-mitigant of electronic footprints, non-liquidity and minimal financial market impact - seizing the opportunity of a cash-less society
  • Fulfilling a market gap in the credit flow following the credit-crunch. Pre-paid payment potential and banking the Western-European unbanked
  • Dominic Peachey, Senior Policy Adviser Financial Services Authority

Charting the rise in incentive and incident for m-payments, banking and commerce fraud and criminal activity - market responsiveness and prevention

17.15
  • How have abuse points developed in the past twelve months in line with m-payments and commerce uptake?
  • Forecasting further abuse points, prevention and holistic industry solutions
  • Working with each sector - securing networks, handsets and immobilising criminals cross-network and border: what should the banking, finance, retail, and telco companies be doing?
  • Organised criminal networks and their movements in m-finance fields: what is the potential for m-couponing and commerce to be abused on a mass-scale?
  • NMPU - a history and background research into the security concerns of mobile banking, commerce and payments services
  • Andy Williams, Detective Sergeant, National Mobile Phone Crime Unit UK

OMTP: Securing web finance and commerce applications for mobile

17.45
  • Foundations of trust - securing the hardware of the device from embedded hacking
  • Appropriate payments security to enable user trust: balancing user-friendliness with risk probability
  • Achieving interoperable new services for users across multiple platforms, devices and operators
  • Consistent and secure access to key interfaces across mobile devices through BONDI Innovative web/mobile developments to watch out for
  • Dave Rogers, Director of External Relations, OMTP UK

End of Day One

18.15

Networking Drinks Session and Mobile Payments and Commerce Awards ‘Play and Display’ Hands-on Demonstration of Mobile Payments and Commerce Apps

Mobile Finance and Commerce Services 2009

Day Two: 18th March 2009

Registration and refreshments

8.30

Introductory speech and speed networking: Meet your fellow attendees and swap business cards in a relaxed and informal setting

09.00

Chairman’s speech / industry overview

09.05
  • Francesco Iarlori, International Business Developer - ICT Advisor - Independent Journalist, TheBestAdvise.com project

Extending into new markets: looking across mature and growth regions from Europe outwards

Exclusive! The Launch of M-Pass in Germany (and Beyond): Vodafone, o2, and Paybox

09.15
  • How does a cross-operator payments system work – where do the marketing, security, and CM functions reside?
  • Establishing an interoperable and recognised digital payments brand: how to join-up the various players
  • Getting retailers on-board: best practice: trial timelines and commercialising the service
  • Next generation securitisation of mobile payments and commerce: how to ensure the confidence of 70 million customers
  • Looking at the technical platform for M-Pass as a model to be rolled out
  • Vodafone, o2, Paybox

PANEL DISCUSSION: What are the major differences between mobile payments services in mature and high growth markets?

09.45
  • What are the enabling factors to successful uptake in developing markets?
  • Why have mature markets struggled to realise such uptake - will de-regulation assist in a more wide-spread consumer acceptance and market co-operation?
  • Will the ‘credit-crunch’ assist in growing a market for pre-paid ‘consumer value accounts’?
  • What can the more mature markets learn from success in emerging economies - do operators/retailers/banks need to take the lead here and how and push services through?
  • When will micro and macro services cease to exist as definitions?
  • Dr Marina Zhang, CEO, Executive Asia Associates Limited, China
  • Delwar Hossain Azad, Director & Head, Financial Services, Grameenphone Ltd. Dhaka, Bangladesh
  • Robyn Durie, Regulatory Council for T-Mobile UK UK

Improving the efficiency of retail payment instruments and circuits: what is the role of mobile money?

10.30
  • Supporting payment system reforms globally: How secure and available money as a medium of exchange ensures retail confidence
    • Trends towards non-cash systems in banked and un-banked markets
  • Ensuring mobile payments is given official recognition in a national finance framework. Determining:
    • Transparency and consumer protection
    • Government risk management is effective
    • Legal and regulatory foundations
  • Massimo Cirasino, Head, Payment Systems Development Group, World Bank; Co-chairman/WB Task Force on General Principles for International Remittances Services

Refreshments and networking break

11.00

Mobile Money Transfer commercial and live: one year on

11.30
  • Using financial strength, distribution channels, and brand recognition to spark mobile commerce via the handset
  • Growing the MMT offering: what factors does W.E look for in operator partners?
  • How can financial institutions connect operator services to enhance bi-lateral to global cross-border remittances service via handsets.
    • Philippines and India in 2008
    • Where in 2009? Developing markets with high remittance culture, mobile penetration, and operator MMT services: Africa and Middle East
  • TBC, Western Union

How does regulation impact m-payments and commerce transaction?

What is the status of m-payment/commerce transaction? What status does it deserve to be successful?

12.00
  • Is M-Payments a financial service akin to a bank or a premium communications service
    • regulatory opinion vs. operator thought: why it matters
    • Determining the impact of a status change for m-payment/commerce transaction for operators, retailers, and infrastructure providers
    • What about the end-user? How will this affect service uptake and liability over loss/fraud in this turbulent time?
    • Other European methods which may offer example.
  • Robyn Durie, Regulatory Council for T-Mobile UK, UK

Moving towards m-payments as legal tender: authorised, adopted and guaranteed by Government

12.30
  • What is the current legal status of m-payments in its different forms?
  • Realising global economies of scale: will standardisation and regulatory legislation move towards legitimising this form of payment?
  • What are the compliance definitions for retailers, operators, and financial institutions? Which bodies are exempt from compliance and liability?
  • Determining the EU law covering m-payments and finance: CRM, data protection and mobile signatures
  • How does legal compliance differ in different international markets: establishing the unrestrictive markets and the risks involved
  • Prof. Dr. Patrick Van Eecke, Partner DLA Piper UK LLP

Lunch break

13.00

Advanced mobile services: which applications will innovate retail to the next level of consumer gratification and increased spend?

How does m-commerce compete with other advanced retail services?

14.00
  • Establishing the Dutch market particulars: low usage of credit-cards, high pin-acceptance, debit and cash-specific market.
  • Realising a gap for new-payments services in this market. Options:
    • Biometrics: fingertip and vein detection payments systems. Security considerations vs. mass acceptance in other EU countries already. Combining personal ID with consumer behaviour-led marketing
    • Payter NFC: NFC handset transactions - results from trials and testing with additional compelling services (Example of recipe smart postering to increase opportunist purchases: joining-up poster, handset and online campaigns)
    • What do results about each payments service determine? Which services are the most complex in terms of planning and roll-out and partnership with multiple players? What are the key determining features in an accepted payments system from the retail perspective - how can banks, mobile operators, and payment providers help retailers to reach and strengthen ties with their consumers?
  • Hans Koolmees, Innovation Manager, Albert Heijn BV Netherlands

Retail case study: Mobile payments, MVNO’s, and branding in Central Eastern Europe

14.30
  • Looking at the big players: Carrefour and Albert Heijn. How are the major retailers realising mobile payments through distribution and marketing methods?
  • Which payments technologies appeal most to retailers and consumers?
  • How are the converging worlds of operators and retailers helping to promote mobile payments through MVNO and MVBO strategies?
  • Looking at global retailers’ in-roads into new mass markets: Poland and the Balkans
  • Jean Diop, Vice President, TME Consulting, Benelux, Capgemini

Mobile marketing and couponing transactions: getting the consumer and the financial money-makers on-side

Joining-up retail, consumers, and brand in your hand: Mobile loyalty and reward. Vouchering, couponning,  ticketing and POS integration

15.00
  • Streamlining a retail experience: advantages of software applications over hardware implementation, limitations
    • using mobile coupons for sales discounting
  • Working with operator and retail partners to realise true distribution and reach: integrating mobile coupons with EPOS
    • mobile gift vouchers
    • mobile tickets for events
  • Scott Seaborn, Head of Mobile Technologies, Ogilvy Group UK London

Exclusive! Making the Olympics Cashless: marketing and money-minimising in the cash-heavy UK

15.30
  • How does brand affect consumer acceptance? Analysing the multiple roles of the payment provider in the m-payments value chain, including factors of
    • Distribution
    • Security perception
    • Market sway in joining banking, retail, and consumer sectors
  • How can the Olympics prove a platform for normalising m-payments in wider society? Analysis of the China Olympics, embracing of new technology, and factors to be considered from experiences in 2008.
  • Mary Carol Harris, Senior Marketing Manager, VISA, UK

Refreshments and networking drinks

16.00

Unifying the concept of M-Payments in the mind of the end-user: the marketing experience by NFC Forum

16.30
  • Overview of NFC development in past twelve months: particular m-payments and commerce applications and obstacles
  • Making m-payments coherent and NFC ‘knowable’ and visible: the logo definition project explained
  • Establishing hopes for future uptake: what a consortium model offers and what the market is asking for
  • Gerhard Romen, Head of NFC Market Development, Nokia
  • Philippe Martineau, EVP NFC, INSIDE Contactless, Principal Member, NFC Forum France

PANEL DISCUSSION: The mobile device as key link to consumers: how can the mobile work to connect multiple services and enhance consumer loyalty and retailer revenue?

17.00
  • Determining the optimum balancing act between customer connection and alienation: what has the market told us about consumer response to location based services, direct marketing, and innovative retail solutions?
    • Key demographics, regions which work, retail case studies
    • What is the pay-off between software and hardware solutions: is the up-front investment worth it? Investment time-scales and results: getting brand-partners to help bear the cost.
  • Where do retailers sit in the mobile financial services chain? Re-inventing the retailer role as international partners in monetising services: getting a slice of subscriber ownership and data-breakdown
  • Moderator: Francesco Iarlori, International Business Developer - ICT Advisor - Independent Journalist, TheBestAdvise.com project
  • Andras Vilmos, Project Manager, SEMOPS/Stolpan Project, Hungary
  • Prof. Dr. Patrick Van Eecke, Partner, DLA Piper UK LLP
  • Hugh Cockerill, COO, The Light Agency, UK Scott Seaborn, Head of Mobile Technologies, Ogilvy Group UK London

End of Conference

17.45
 

Sponsorship & Exhibition

Please contact:
Richard Bragg
Sales Executive
Tel : +44 (0) 20 7017 5658
Email: richard.bragg@Informa.com

Marketing & Press

Please contact:
Catherine Graham
Marketing Manager
Tel: +44 (0)20 7017 5209
catherine.graham@informa.com

Exhibitor

Paybox